COMMUNICATION

 

 

Communication has evolved through the annals of time, as the world has evolved so have the means of communications. The internet is a major source of information provider and a most commonly used tool for marketing communications. Apart from the print media activities, social media has played a huge part in developing the means of communications between the companies and the consumers. Now a day majority business conversations are done through email. Outside working hours their business communication is through email which makes the more productive because without this having proper means of communication no one can survive in this fast pace world. Being update dis necessary in today’s world which social media have

made easy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basically marketing communication is consist of sales, advertising, promotions, public relations and customer service functions. Communication within these functions is very important because of the reason that if there would not be proper communication within these functions they would not be able to cope with the market requirements. They basically work in a simple way that sender sends the message to consumers and receives their feedback.

Marketing communication is much better and advanced than it was in last 20 years. Advancement in technology has made companies decision more accurate and more productive. Mostly companies outsource their marketing to external companies. (Block, 2003)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Outsourcing helps you to more focus on your main expertise. With the advancement of technology companies bar coding and RF scanning has improved the productivity. Companies now are using SKU which gives them the better idea about the sale of specific products. This is helpful for manufacturers and retailers which improves the communication which helps in increasing sales and productivity. Marketing communication internally and externally are two different things. In business fields having proper communication for marketing is a vigorous area. It is important because it is used to give the information about their products and services to different markets and to build long customer relationship. In the 21st technology. It is being shown now a day that whether there are individuals or companies both are using social media (networking sites) to enhance their sales and to promote their products (Subramaniam, 2005). Because people companies know that in order to increase their revenue and to maintain and increase the market share they need to be advanced in marketing communication which is only possible if they keep themselves updated and involve themselves with the latest technologies. people instead of using traditional channels shows affinity to move towards latest technologies.